If you use Facebook to market then by now you most likely would have heard about apples iOS 14 updates and how they are going to effect Facebook advertising.
So to try to minimise the effects for their marketers ( the ones that give them all their money 
) Facebook has been working on complying by implementing new regulations.
) Facebook has been working on complying by implementing new regulations.Apart of this is basically replacing the Facebook pixel with something called conversion application programming interface CAPI or API for short.
The CAPI is a plug in that will allow advertisers to send events from their website to Facebook in your pixel. But your pixel is almost redundant on your site now.
Here is a link with more information from Facebook on how you can set this up.
If it’s all a bit confusing or you have better things todo then we would love to help you out, so please get in contact.
Join VIP FB Group
Connect with like minded Women’s E-commerce store owner and get all the support you need to be successful. Weekly Tips and Marketing hacks for you to grow your business, and it’s free!
Get the support you need
@eCommerceBabes
eCommerce Brands Support Group For Women
A support group for female business owners in the e-commerce niche!
Learn how to
1. Optimise your site for success
2. Create content that engages
3. Drive traffic that buys!!